A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown
The manager has rated each location on each factor, on a 100-point basis, as shown under the respective columns for Barclay and Chester.
Factor Factor Description Weight Barclay Chester
1 Average community income .40 30 20
2 Community growth potential .25 40 30
3 Availability of public transportation .15 20 20
4 Labor cost .20 10 30
What is the score for Chester?
A) 10.00
B) 24.50
C) 25.75
D) 27.00
E) 100.00
B
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Assigning costs to cost objects
A) provides information for decision making. B) can be accomplished in a number of ways. C) can be a simple or complex process. D) do all of these.
The four elements of revenue are:
a. customers, frequency, selling process, price b. profit, sales, employees, selling process c. selling process, price, employees, profit d. customers, revenue streams, frequency, price
When do organizational charts need updating?
a. continually b. once every six months c. once a year d. rarely e. never
Describe how a lack of funds affects the use of each of the promotional tools for a small, financially strapped company. Describe the trade-offs that occur between funds available and other aspects of promotion.
What will be an ideal response?