At least ________ percent of the gossip that travels through the grapevine is said to be true.

A. 50
B. 25
C. 75
D. 15


Answer: C

Business

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When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________

A) pushing one-way commercials at customers B) identifying and targeting late adopters C) developing print and radio advertisements D) generating person-to-person brand conversations E) withdrawing from online social networks

Business

Grace is the CEO of an organization with its managers reporting to both a geographical manager and a product division manager. Staffers report to a functional manager who can help with skills and help prioritize and review work, and to a product line manager who sets direction on product offerings by the company. Grace is part of which type of organizational structure?

A. divisional B. simple C. matrix D. functional

Business

The products are machine made. Four units of product A can be made with one machine hour, and two units of product B can be made with one machine hour. The company has a maximum of 4000 machine hours available per month. The company can sell up to 17,000 units of product A per month and up to 3000 units of product B for the month. What is the maximum amount of contribution margin that the company could earn in a month given the stated constraints?

A company sells two products with information as follows:



A) $17,000
B) $58,000
C) $10,000
D) $48,000

Business

Inventory turnover equals cost of goods sold divided by the average inventory during the period

Indicate whether the statement is true or false

Business