Which of the following plays the most significant role in instilling a sense of ethics throughout an organization?
a. The CEO
b. The human resources manager
c. Each employee's immediate supervisor
d. The employees themselves
a
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Which of the following is considered an application input control?
A. Edit check. B. Run control total. C. Exception report. D. Reporting distribution log.
A party who employs another person to act on his or her behalf is known as a(n) ________
A) agent B) principal C) independent contractor D) employee
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
A. CRM B. Regression C. RFM D. Market-basket E. Cluster analysis
To encourage potential buyers to purchase a ticket to its upcoming concert, a rock band posts a YouTube video of an earlier performance on Facebook and on the website of its next performance. This is an example of
A. advertising. B. single-customer marketing. C. publicity. D. personal selling. E. sales promotion.