Which of the following describes the rules or expectations that guide people's behavior within a culture?

A. Norms
B. Morals
C. Symbols
D. Values


Answer: A

Communication & Mass Media

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The space in which a speech is given affects the speech

Indicate whether the statement is true or false

Communication & Mass Media

If you devote your entire speech to what listeners already know, how have you failed to show respect for your listeners?

A. You failed to meet them where they are. B. Your speech did not merit the audience's time. C. You failed to respect cultural diversity. D. You insulted listeners' intelligence or judgment.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to the text, in your lifetime you might present to a variety of audiences ranging from a group of retired people to a committee of professors.  2. Audience analysis helps you decide how to present your topic.  3. Your message should be presented the same way whether you are delivering a message to classmates or to a roomful of senior citizens.  4. Conventional wisdom is based on scientific surveys of public opinion.  5. Conventional wisdom reflects broad patterns of thinking that may affect our behavior. 

Communication & Mass Media

List the six major sociological or demographic variables that define audiences. Then name several additional factors if you can. How can these elements of audience sociology affect the topic a speaker chooses? Give an example

What will be an ideal response?

Communication & Mass Media