Which type of advertising is used to develop brand preferences and to increase brand loyalty?
A) personal advertising
B) persuasive advertising
C) reminder advertising
D) informative advertising
E) comprehensive advertising
B
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Paul offers webinars on how small-business owners can use search engine optimization to build their businesses. His webinars feature both live video of him presenting and a slide presentation to simulate the experience his audience members would have if there were with him in person. This method of presentation is called a ______.
a. screencast b. webcast c. livecast d. mediacast
Explain the use of differentiating functionality as an approach to finding new market opportunities
What will be an ideal response?
In the year 1938, Popoud, a chocolate manufacturing company, was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolates in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
A. The selling era B. The production era C. The relationship era D. The marketing era
In many cases, customers will travel farther to purchase a(n) ____ than they would travel to purchase a(n) ____.
A. service; good B. inexpensive good; expensive good C. product; good D. good; service E. inexpensive service; expensive good