Anything for which management wants to accumulate or collect costs is known as a _________________________
Fill in the blank(s) with correct word
cost object
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When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:
A) product user B) product class C) use or application D) cultural symbol
Nuno owns a recording studio with high-quality equipment. He allows artists to schedule sessions based on their flexibility, and he also allows them to bring their own sound engineer and work with him or her to achieve the desired result. As a result, his customers frequent his studio and recommend it to their friends and colleagues. The opportunity of _____ is highlighted in the given scenario.
A. using technology B. exploiting market niches C. providing personal customer service D. having lower overhead costs
The failure to disclose material information in negotiations is an ethical breach
Indicate whether the statement is true or false
_____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.
A. Selective distribution B. Channel franchising C. Intensive distribution D. Horizontal channeling E. Exclusive distribution