Which marketing management philosophy focuses on the question, "What do customers want and need, and how can we benefit society?"

A. internal
B. external
C. sales
D. societal marketing
E. production


Answer: D

Business

You might also like to view...

Which of the following is NOT a main tenet of the new public service?

A) Serve rather than steer B) Think local, act global C) Think strategically, act democratically D) Serve citizens, not customers

Business

Building codes specify the ________

A) policies on the implied warranty of habitability for residential leases B) rules on proper delivery of possession to the tenant C) standards for property owners to maintain and repair leased premises D) laws regulating the extent to which a landlord can interfere with a tenant's right to quiet enjoyment

Business

In the Lesher v. Strid case, the court held that:

a. a representation is material if it is likely to influence a reasonable person. b. for a misrepresentation to be actionable, it must be one of fact rather than of opinion. c. a mutual mistake of fact renders a contract voidable by the adversely affected party if the mistake is so fundamental that it frustrates the purpose of the contract. d. the contract's "as is" clause expressly excluded reliance on extrinsic representations such as the defendant's representation about the four-acre water rights.

Business

Simulation models

A) require a higher setup cost to start and operate compared to decision tree tools. B) require a lower setup cost to start and operate compared to decision tree tools. C) require a higher setup cost to start but less to operate compared to decision tree tools. D) require a lower setup cost to start but more to operate compared to decision tree tools.

Business