A cell phone service provider has 14,000 customers. Recently, the sales department selected a random sample of 400 customer accounts and recorded the number of minutes of long distance time used during the previous billing period

The data for this variable is considered to be nominal since the values are based on sample data. Indicate whether the statement is true or false


FALSE

Business

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Mystery shoppers give importance to all of the following aspects except

A. the knowledge of the sales associate about merchandise he or she was selling. B. the attitude of the sales associate toward the shopper. C. the responsiveness of the sales associate to the shopper's complaints. D. the manner in which merchandise was displayed in the store. E. the price of the merchandise offered at the store.

Business

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________

A) a direct marketing channel B) intensive distribution C) an indirect marketing channel D) disintermediation E) extensive distribution

Business

Answer the following statements true (T) or false (F)

Opinion is virtually unanimous that SFAC No. 5 on recognition and measurement is the low point of the conceptual framework.

Business

To improve the _______ from prospecting, suppliers must gain the commitment and support of the sales force

To do so, business market managers must create programs and systems for the sales force that deliver four critical elements: knowledge, motivation, experience, and sales support a. qualify b. yield c. data mining d. prospect

Business