Which sentence expresses numbers correctly?
A) After we received 52 customer phone calls, we identified 3 primary concerns.
B) After we received 52 customer phone calls, we identified three primary concerns.
C) After we received fifty-two customer phone calls, we identified three primary concerns.
B
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If a firm consolidates subsidiaries that are not wholly owned, an income statement item is created that is termed:
a. dividend income. b. minority share of earnings. c. equity income. d. extraordinary. e. gain from sale of subsidiary.
A marketing manager using VALS is interested in ________ segmentation.
A. psychographic B. occupational C. geographic D. educational E. geodemographic
What are the characteristics of management ‘fashions’ as identified by Abrahamson (1996)?
a. They are set by gurus and adopted quickly by consultants and the media b. They are nicely packed collective beliefs sold and communicated through highly symbolic labels c. They promise simple solutions to complex problems, offer a lot of rhetoric but little reality d. All the above
A firm conducting sentiment analysis would
A. compare groups of customers that are similar except on the characteristic being tested. B. undertake qualitative research to determine how customers feel about its brand. C. interview 6 to 10 people in an informal group setting. D. monitor online comments on social media. E. engage a consumer panel to provide ongoing information.