From the following list, select those who are marketing intermediaries.
i. corporate travel managers
ii. travel specialists
iii. travel agents
iv. tour operators
a. i and ii
b. i, ii, and iv
c. i, ii, iii, and iv
d. iii and
c. i, ii, iii, and iv
You might also like to view...
Integron Inc, a company that manufactures office furniture, has recently observed a dip in its profitability. Salespeople visit an average prospect at least six times before closing a deal
What suggestion can you give the company to reduce this expense of direct marketing and increase its profitability?
Which of the following approaches to developing competitive advantage is most likely to involve a payment of price premium by the customers?
A) price-based advantage B) brand-based advantage C) customer focus advantage D) differentiation advantage
Explain the importance of breaking bulk.
What will be an ideal response?
Nonstandardization of services increases when:
A) service creation is automated. B) service is delivered from a unique location. C) service delivery is outsourced. D) customer contact time is minimal.