Which of the following approaches to developing competitive advantage is most likely to involve a payment of price premium by the customers?
A) price-based advantage
B) brand-based advantage
C) customer focus advantage
D) differentiation advantage
D
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The ____________________ is the vertical axis of a chart, usually used to measure the quantity or magnitude of something.
Fill in the blank(s) with the appropriate word(s).
Which of the following types of budgets is based on the cost of customer acquisition and retention and the combination of new and retained customers?
A) top-down budget B) customer-mix budget C) objective and task budget D) bottom-up budget E) total consumer budget
In an indirect channel of distribution, both vertical conflict and horizontal conflict may arise.
Answer the following statement true (T) or false (F)
The source of communication in a sales presentation is the producer/manufacturer.
Answer the following statement true (T) or false (F)