Answer the following statements true (T) or false (F)
1. One clue to discovering the values that an advocate holds is the values embodied by his or
her heroes in the narratives.
2. It is difficult for an audience to accept a narrative if the hero in a narrative acts badly.
3. Scenic elements in a narrative are background information and do not have an impact on an
argument’s persuasiveness.
4. Narrators who come from different fields of arguments will devise differing narratives, even
if they are on the same “side” of an issue.
1. true
2. true
3. false
4. true
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Answer the following statements true (T) or false (F)
1. Researchers in one study found that attaching a digital photograph along with an e-mail request to participate in a survey was sufficient to increase compliance with the request. 2. One beneficial effect of reducing social presence in an interview is decreased interviewer bias. 3. Studies consistently show that lying is more prevalent in online interactions than in face-to-face interactions. 4. In one study of 19 presidential elections, researchers discovered that the facial expressions of the candidates—whether dominant or submissive—predicted who won the general election. 5. According to survey research reported in the text, Asians regard sex appeals in advertising as more appropriate than North Americans do.
Libel is an untruthful statement made through the _______________ that has the intention of damaging the reputation of a _______________
a) print media … public figure b) spoken word … private citizen c) print media … private citizen d) spoken word … public figure
Which one of the following is NOT cited as an assessable measure of digital audience outreach?
a. behavior change b. reach and impressions c. likes and shares d. message destination
This form of listening occurs when you are trying to experience what another person is thinking or feeling:
a. critical b. empathic c. active d. passive