Emile was born in Paris and has lived his entire life in France. He is proud of his country and believes that the French are superior to all other cultures. Emile is displaying
A) discrimination.
B) ethnocentrism.
C) prejudice.
D) illegal behavior.
B
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Using gender, age, ethnicity, and income as market segmentation variables is the application of which approach?
A) demographics B) psychographics C) geographic D) polygraphic
Germany's Bayer Group was fined millions of dollars to settle a lawsuit alleging it had conspired with Archer Daniels Midland and other global companies to set prices for an enzyme used in animal feeds. What was the issue in this lawsuit?
A) price skimming B) market penetration C) price bundling D) price fixing E) dumping
.Product unit costs computed using activity-based costing compared to product unit costs computed using a traditional costing approach will
A) sometimes be the same. B) always be higher. C) always be the same. D) always be lower.
The focus of personal selling is shifting from selling a specific product to
A. CRM selling. B. building long-term relationships with customers. C. enhancing the firm's image. D. team selling. E. building relationships with vendors.