Advantages to going public with a firm include all but WHICH of the following?
A) The ability for management to offer stock options as a recruiting tool for key employees.
B) A greater ability for the firm to raise capital.
C) A more liquid market for owners to sell their ownership shares. This liquidity typically leads to higher prices.
D) An overall decreased public awareness of the firm.
D
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When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A) Place additional promotions on smartphone apps B) Use Facebook ads C) Keep promotional messages interactive D) Keep promotional messages fast and straightforward E) Include several embedded links within the website
When considering the salary being offered, what benefits could be negotiated?
What will be an ideal response?
In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?
A) buzz marketing B) social networking C) corporate identity materials D) product publicity E) public service materials
For a case to be considered ripe, the rule that comprises the issue in the case must have
been applied and injury must have resulted prior to the filing of the case. a. True b. False