How did Bausch & Lomb compete with itself?
a. It sold its own contact lenses on the gray market
b. It had both wholesale and retail operations
c. It sold lenses through physicians
d. None of the above
.A
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When reviewing Porter's value chain analysis, which of the following provides customer support after the sale of goods and services?
A. Outbound logistics B. Service C. Inbound logistics D. Operations
Which of the following is NOT one of the factors that encourage extended operating hours?
a. Availability of employees to work during "social" hours. b. Economic pressure from consumers. c. Changes in legislation. d. Economic incentives to improve asset utilization. e. Automated self-service facilities.
The product in the marketing mix:
a. includes point of purchase. b. includes company image. c. includes personal selling. d. includes pricing.