A customer role that describes the person who eventually makes actual use of a product or service in their personal or work life is the ________.
A. customer's job
B. end user
C. influencer
D. retailer
Answer: B
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Regarding independent contractor (IC) agreements, which of the following statements is NOT true?
a. There is no point in using an independent contractor agreement. b. A good, well-drafted independent contractor agreement can help avoid liability for the firm hiring the worker. c. Independent contractor agreements can help the parties clarify their employment relationship. d. A well-drafted IC agreement will address many issues that are used by agencies in determining the status of workers.
Different discounted cash flow evaluation methods may provide conflicting rankings of investment
projects when A) the accounting policies differ. B) the projects are mutually exclusive. C) the internal rate of return equals the cost of capital. D) the size of investment outlays differ.
Abbreviations should be used extensively in business writing to make the documents more informal
Indicate whether the statement is true or false
All of the following are market segmentation strategies EXCEPT:
A. mass customization. B. multiple products, one segment. C. one product, multiple market segments. D. multiple products, multiple market segments. E. build-to-order.