All of the following are market segmentation strategies EXCEPT:
A. mass customization.
B. multiple products, one segment.
C. one product, multiple market segments.
D. multiple products, multiple market segments.
E. build-to-order.
Answer: B
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POP stands for:
A) print-offer proposal B) publicity over protocol C) point-of-purchase D) place of publication
Royer Corporation engaged in this transaction: Purchased land for cash. Indicate which section, if any, the above transaction would appear in, or relate to, on a statement of cash flows
a. Operating activities section b. Investing activities section c. Financing activities section d. Does not represent a cash flow
Pan-European marketing strategies are possible because
A. there is a legally binding code of economic conduct. B. there is a common language advantage among EU consumers. C. there are effective countermeasures for protectionism. D. most companies within the EU are engaging in strategic global partnerships. E. there are fewer regulatory restrictions on transportation, advertising, and promotion.
Using advertising to develop selective demand
A. may become necessary as a firm's product moves through its product life cycle. B. should only be tried with selective distribution. C. is needed when consumers do not know a new product is available. D. is needed when a firm has a monopoly. E. is intended to produce immediate buying action.