A contract carrier provides:

A) a service available to the general public.
B) published rates.
C) a scheduled service.
D) all of the above
E) none of the above


E

Business

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The undifferentiated selling approach is used by the salesperson when:

A. accounts have different needs and characteristics. B. accounts in a market are similar. C. the product line is varied with unique uses. D. customers are primarily heterogeneous. E. major distinctions exist in a geographic region.

Business

A _______ is the supplier firm's repository for all relevant information about past and present customers

For each customer, it should contain transaction prices and profits from past orders, costs to serve, an estimate of the supplier's share of the customer's business, a forecast of potential sales, important customer firm characteristics, the names of buying team members and their roles in purchase decisions, previous account call reports, product or service applications, and relevant buying practices, policies, and patterns. (p. 338; Use of IT) a. customer relationship management (CRM) system b. customer database c. market database d. prospecting plan

Business

Since Pein has not received a response to his letter of application and résumé sent several weeks ago, it would be appropriate for him to send a follow-up message to the company

Indicate whether the statement is true or false

Business