Which of the following is not one of the three criteria for recognition of a liability?
a. The obligation involves a probable future sacrifice of resources at a specified or determinable date.
b. The firm is required to make a cash payment for the goods or services.
c. The firm has little or no discretion to avoid the transfer.
d. The transaction or event giving rise to the liability has already occurred.
B
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In terms of the 75/15/10 rule, the 15% represents the:
A) money spent on media time or space B) money spent on ad production C) money spent for the creative work D) fee for the media planner
Orion Inc. markets luxury watches. It targets the wealthy global elite segment, regardless of their geographic location. Orion most likely uses ________ segmentation
A) income B) age-group C) occasion D) benefit E) cross-market
______ is a test used by various federal courts, the Department of Labor, and the EEOC to determine whether disparate impact exists in an employment test.
A. OUCH test B. Pattern or practice C. Four-Fifths Rule D. Reverse discrimination
A(n) ________ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.
A. copywriter B. account executive C. database manager D. art director E. media specialist