Distinguish between formal and informal reports.
What will be an ideal response?
Answers will vary. A formal report is carefully structured; it is logically organized and objective, contains much detail, and is written in a style that tends to eliminate such elements as personal pronouns. An informal report is usually a short message written in natural or personal language. An internal memo generally can be described as an informal report. REJ: Please see the section "Characteristics of Reports" for more information.
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A pay plan that gives an employee cash or stock equal to the difference between some specified stock price and the quoted market price at some future time period is
a. stock appreciation rights. b. an ESOP. c. profit sharing. d. merit pay.
What is a special order? What factors does a company consider when examining a special order?
At its heart, conflict involves the following three elements:
a. Dependent parties, incompatible interests, and competition b. Perception of conflict, independent parties, and incompatible interests c. Two or more parties, competition, and perception of mutual interests d. Incompatible interests, competition, and interdependent parties
A marketing manager should realize that the adoption curve concept implies
A. the laggards are cautious, but they are willing to adopt a new product quickly if advertising gets their attention. B. the firm's promotion target should always be the opinion leaders. C. using different promotional mixes for different adopter groups. D. the firm's promotion target should always be the innovators. E. None of these answers is correct.