An example of a direct action message would be which of the following?
A. an ad selling cleaning services to hotels
B. a political ad promoting reduced government spending
C. an ad by Honda promoting corporate responsibility through the fuel efficiency of its line of SUVs
D. a local grocery store ad for fresh produce
D. a local grocery store ad for fresh produce
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Due to the assimilation effect Jane thinks that Melanie’s position is the same as her own. Because of this, Melanie’s persuasive effect on Jane’s attitude will be:
a. increased b. successful c. minimized d. unsuccessful
Papyrus is which of the following?
A. an ancient form of writing using symbols to stand for ideas B. an ancient form of writing using symbols for sound C. an early writing surface made from animal skin D. an early writing surface made of reeds by the Egyptians
Interpersonal intimacy is defined as the degree to which relational partners mutually confirm,
value, and accept each other's sense of self. Indicate whether the statement is true or false
The “era of creativity” in advertising can be best defined by an emphasis on ____________
a. ? an experimental approach to advertising design b. ? a combination of entertainment and information c. ? a combination of entertainment and scientific proof d. ? innovative approaches towards research and development