Interpersonal intimacy is defined as the degree to which relational partners mutually confirm,
value, and accept each other's sense of self.
Indicate whether the statement is true or false
TRUE
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Arousal is an increase in energy.
Answer the following statement true (T) or false (F)
How can the PR practitioner ensure that the best resources are being allocated to a campaign?
a. by considering past efforts and their effectiveness b. by adjusting plans as the plan is executed c. by keeping up to date on which resources are readily available d. by keeping the audience, mission, and goals in mind
In considering media ethics, we must look at situa tions on three levels: individual, professional and soci etal
Indicate whether the statement is true or false
Being a PR spokesperson, Jennifer needs to conduct a campaign for the audio album release of Mike Feller, a famous musician. What steps should Jennifer take whilecreating a plan for the campaign, and why?
a. She should follow the three crucial steps while developing a plan: identify the situation, gather information, and analyze the information; this helps draw strong conclusions. b. She should conduct a brainstorming session; this helps generate creative solutions and ideas. c. She should carry out a focus group interview; this helps obtain detailed research about a specific issue. d. She should conduct a survey; this helps learnthe attitudes and perceptions of the target audience.