____________ is an agreement between two or more firms to jointly pursue a specific opportunity without actually merging their businesses.
a. Direct investment
b. A common market
c. Countertrade
d. A strategic alliance
Ans: d. A strategic alliance
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Because services like airline flights and hotel beds are ________, many marketers attempt to match demand with supply using pricing strategies.
A. accountable B. intangible C. perishable D. inseparable E. heterogeneous
What are three different ways that a project can be handed over from the project organization to the client? Describe their differences
What will be an ideal response?
Alyeska salmon Inc, a large salmon canning firm operating out of Valdez, Alaska, has a new automated production line project it is considering
The project has a cost of $275,000 and is expected to provide after-tax annual cash flows of $73,306 for eight years. The firm's management is uncomfortable with the IRR reinvestment assumption and prefers the modified IRR approach. You have calculated a cost of capital for the firm of 12 percent. What is the project's MIRR? A) 15% B) 14% C) 12% D) 16% E) 17%
When Ariella logs on to Dell's website, she sees a notebook model priced well below $600. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing
A. everyday low pricing. B. price lining. C. periodic discounting, D. penetration pricing. E. bait pricing.