When Ariella logs on to Dell's website, she sees a notebook model priced well below $600. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing
A. everyday low pricing.
B. price lining.
C. periodic discounting,
D. penetration pricing.
E. bait pricing.
Answer: E
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A. Revenue; profit B. Revenue; break-even C. Profit; costs D. Profit; revenue E. Costs; profit
Selecting a domain name that is similar to a rival firm is advantageous since it will show up on more search engines.
Answer the following statement true (T) or false (F)
Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a pricing strategy designed to gain market share, she should remember that
A. total value equals total cost minus variable costs leading to price escalation. B. companies can gain market share by offering low-quality products at a high price. C. prestige products need to be competitively priced. D. price wars are the way to become the dominant brand. E. rarely is the lowest-price offering the dominant brand in a market.
The Financial Credit Insurance Association offers two basic types of insurance polities to protect exporters against ________ and ________ risks
A) exchange rate, political B) commercial, political C) exchange rate, economic D) commercial, logistics