Cateleya was born in 2001. She is a member of ________.
A. the baby boomer generation
B. Generation X
C. Generation Y
D. the millennial generation
E. Generation Z
Answer: E
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Marketers optimally can make their presence felt by ________
A) distributing messages about everything they do, no matter how trivial B) understanding the needs of their customers and how to influence them C) holding regular news conferences D) getting their employees to blog about their organization's products E) purchasing advertising air time during the Super Bowl
In which of the following situations will compatibility management be of little or no importance?
A. Customers engage in numerous and varied activities B. Customers must wait for the service C. Customers are in close proximity to each other D. The service environment attracts a homogeneous customer mix E. The core service is compatibility
What information is contained in the insuring agreement of an insurance policy?
A) a description of the property or life to be insured B) a summary of the major promises of the insurer C) a summary of the obligations of the insured D) a list of the property, losses, and perils that are not covered
Martian Airways Inc. has a 12% required rate of return. It does not expect to initiate dividends for 15 years, at which time it will pay $2.00 per share in dividends. At that time, Martian Airways expects its dividends to grow at 7% forever
What is an estimate of Martian Airways' price in 15 years (P15) if its dividend at the end of year 15 is $2.00? A) $42.80 B) $33.40 C) $31.20 D) $30.00