Advertising appropriations may be based on all of the following except:
A. the ad agency's compensation.
B. executive judgment.
C. last year's sales.
D. what competitors spend on advertising.
E. next year's forecasted sales.
Answer: A
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After developing a clear purpose, what is the next step in preparing to write the negative message?
A) Being upfront and honest with those you need to send the message to B) Sharing the unwelcome news C) Writing a message that is sensitive and honest D) Gathering information the audience needs to understand and accept the message E) Choosing the channel and the medium
A customer has posted a negative comment on your company's Facebook page about her dissatisfaction with the customer service she received. What should you do?
A) Delete the comment immediately before too many people see it. B) File a lawsuit against the customer for libel. C) Reply to the customer's post within 24 hours. D) Ignore the comment.
My uncle wrote me a check for $1000 and I endorsed it. I dropped it on the floor and someone else picked it up and cashed it. Evidently I used a:
a. restrictive endorsement b. blank endorsement c. open endorsement d. special endorsement e. qualified endorsement
Business ethics looks at the decisions that businesses make or have to make and whether those decisions are right or wrong.?
Indicate whether the statement is true or false