A ________ identifies distinctively the goods or services of one organization from others through a design, symbol, name, term or other distinguishing features.
A. product
B. brand
C. strategy
D. positioning
Answer: B
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Discuss the advantages of using direct format for negative news messages, and how to develop a strong opening paragraph for this format
What will be an ideal response?
Which of the following would be a Type II subsequent event?
a. Information becomes available that provides evidence about the valuation of an estimate or reserve that had been accrued at year end. b. A sale of inventory below carrying value provides evidence that the net realizable value was less than cost at year end. c. A stock dividend or split that takes place during the subsequent period should be disclosed. In addition, earnings-per-share figures should be adjusted to show the retroactive effect of the stock dividend or split. d. A material change occurs in the value of investment securities after the balance sheet date.
A major difference between exploratory and descriptive research is that exploratory research is characterized by the prior formulation of specific hypotheses
Indicate whether the statement is true or false
The use of ______ involves establishing an upper and lower control limit to determine if the forecasting errors related to a method are within the limits.
A. tracking signals B. control charts C. monitoring signals D. trend charts