Linear thinking and logic are stressed by ________ cultures.
A. Oriental
B. Arabic
C. Western
D. African
Answer: C
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A marketing manager wants to efficiently reach large numbers of customers in a creative way and she is not concerned about the production costs of the medium. Based on the manager's consideration, ________ will be the most appropriate promotional form.
A. advertising B. sales promotion C. personal selling D. public relations E. direct marketing and interactive marketing
Completeness is an aspect of accuracy
Indicate whether the statement is true or false
Firms spend millions of dollars annually to build brand equity, recognizing that brand equity contributes to
A. profitability. B. corporate stakeholder relations. C. brand liability. D. product mix breadth. E. perceived brand personality.
Which of the following is the first step in the marketing research process?
A. Plan the research design and gather secondary data. B. Identify and formulate the problem/opportunity. C. Analyze the data. D. Specify the sampling procedures.