The authors, noting McClelland's research, note that a person with a high need to achieve:

A) Sets very difficult goals he or she probably cannot achieve
B) Sets very easy goals to be sure she or he will be able to achieve them
C) Sets moderate goals that can be achieved
D) Sets no goals; this person is, instead, process driven


C

Communication & Mass Media

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We learned back in Chapter 14 that the term Aristotle used to describe a speaker's credibility is: a. mythos

b. ethos. c. logos. d. pathos.

Communication & Mass Media

Textual analysis conducted as part of interpretivist research frequently takes what form?

What will be an ideal response?

Communication & Mass Media

The tapestry metaphor of cultural diversity implies that U.S. American cultures are rather static and unchangeable

Indicate whether the statement is true or false.

Communication & Mass Media

The perceptual process in which you’re more influenced by what you sense first is ___________

a. proximity b. primacy c. recency d. consistency

Communication & Mass Media