The fastest growing segment of the U.S. population is currently:
a. African Americans
b. Asian Americans
c. Hispanics
d. European
c. Hispanics
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A measure of the time and effort required to deliver services in relation to their cost is called ____.
A. effectiveness B. efficiency C. quality D. economy
Vidal is an employee of Wild Thing Ranch. Vidal learns that Wild Thing is illegally importing endangered animals to sell as pets. He reports his employer's illegal activities but is laid off shortly thereafter and successfully sues Wild Thing for retaliatory discharge. With respect to the employment-at-will doctrine, this is
a. an example of the doctrine. b. an exception based on contract theory. c. an exception based on public policy. d. an exception based on tort theory.
Which of the following statements is true about managing alliance-related tasks?
A. Alliance management capability is based on three alliance-related tasks. B. In post-formation alliance management, none of the firms in an alliance is permitted to gain a competitive advantage. C. A merger is one of the three options for alliance design and governance. D. Forming an alliance with another firm prohibits that firm from forming other alliances.
What are marketing metrics?
a. ways to measure marketing effectiveness b. marketing tactics c. the elements of a marketing programme d. a sales promotion technique e. the value of the marketing budget