________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company
A) Marketing communications
B) Internal marketing
C) Marketing research
D) Market segmentation
E) Marketing planning
C
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When writing a persuasive request for action, you should
A) use the hard-sell approach. B) demonstrate that helping you will solve a significant problem. C) ask for more than you actually want so that you'll have a cushion for negotiation. D) avoid flattery. E) use circular reasoning. c
You are planning to buy a stock, the risk on which is dependent on two factors: (1) the change over the last year in the inflation rate and (2) the spread between ten-year Treasury bonds and three-month Treasury bills. Suppose the average risk-free interest rate is 1 percent. The beta coefficients of the stock associated with the change in inflation rate and spread between ten-year Treasury bonds and three-month Treasury bills are -2 and 5 respectively. If you expect the inflation rate to rise 1 percentage point and you think the spread will be 3 percentage points. What is the expected return to this stock? Use the arbitrage-pricing theory.
A. 11 percent B. 12 percent C. 14 percent D. 18 percent
The last dividend payment of a stock was $0.80 and this dividend is expected to grow at 6% per year for three years. After that, the dividend will grow at 3% indefinitely. Using the two-stage dividend growth model, what is the correct formula for B6 if the required rate of return on this stock is 15%?
a) =B1*(1+B3)/(B2-B3)*(1-((1+B3)/(1+B2))^B5)+(B1*(1+B3)^B5*(1+B4)/(B2-B4)/(1+B2)^B5)
b) =B1/(B2-B3)*(1+((1+B3)/(1+B2))^B5)+(B1*(1+B3)^B5*(1+B4)/(B2-B4)/(1+B2)^B5)
c) =B1*(1+B3)/B2-B3*1-(1+B3)/(1+B2)^B5+B1*(1+B3)^B5*(1+B4)/(B2-B4)/(1+B2)^B5
d) =B1*(1-B3)/(B2+B3)*(1+((1-B3)/(1-B2))^B5)-(B1*(1-B3)^B5*(1-B4)/(B2+B4)/(1-B2)^B5)
e) =B1*(1+B3)/(B2-B3)*(1-((1+B2)/(1+B3))^B5)+(B1*(1+B4)^B5*(1+B3)/(B2-B3)/(1+B2)^B5)
Geoff Parker, the sole stockholder of Parker Tax Services, started the business by investing $10,000 cash and a building worth $20,000. Identify the general journal entry below that Parker Tax Services will make to record the transaction.
A.
| Common Stock | 30,000 | |
| Cash | 10,000 | |
| Building | 20,000 |
B.
| Cash | 10,000 | |
| Common Stock | 30,000 |
C.
| Dividends | 30,000 | |
| Common Stock | 30,000 |
D.
| Notes Payable | 30,000 | |
| Common Stock | 30,000 |
E.
| Cash | 10,000 | |
| Building | 20,000 | |
| Common Stock | 30,000 |