Intoxicated and not aware of the consequences, Umberto agrees to a two-year cell-phone service contract with Wander Talk, Inc, at more than the average market price. This contract is
A) enforceable
B) ?notenforceable because contracting parties can change their minds.
C) notenforceable because the contract clearly favors Wander Talk.
D) notenforceable because Umberto was intoxicated enough to lack mental capacity when he agreed to it.
D
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A separate account for each type of material is kept in a subsidiary ledger called a(n)
a. materials requisition ledger; b. work in process ledger; c. purchases ledger; d. inventory ledger; e. stores ledger
Which of the following is true about business marketers in comparison to consumer marketers?
A) They deal with far fewer but far larger buyers. B) They deal with far more but far smaller buyers. C) They deal with a less structured buying process. D) They involve fewer individuals in the buying process. E) They deal with the same decision buying process.
What is a subculture? Name examples of products targeted at American subcultures.
What will be an ideal response?
The contribution margin per unit expressed as a percentage of the product's selling price is the:
A. Contribution margin ratio. B. Rate of return on sales. C. Margin of safety. D. Volume variance. E. Break-even point.