If Starbucks considers quick-serve restaurants and convenience shops in its competitive frame of reference, then intended ________ might be quality, image, experience and variety, while intended ________ might be convenience and value
A) PODs; POPs
B) POPs; PODs
C) substantiators; image variables
D) design variables; personality variables
E) image variables; personality variables
A
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Answer the following statements true (T) or false (F)
1.As women change their behavior and roles, men may perceive both women and themselves differently and may change as well. 2.When we attribute it to something about the situation or environment, we identify an internal cause. 3.Allness, or thinking that we can know all there is to know about a person, place, or situation, is an attitude that some people carry with them from one relationship to another and thinking we know it all enhances our ability to perceive accurately. 4.By becoming aware of diverse perspectives and interacting with people whose standpoints differ significantly from our own, we can develop better-balanced perception. 5.Selective retention is the practice Jorge uses to recall things that reinforce his thinking and to forget things he finds objectionable.
Normally reserve Plain English for paper documents such as reports and letters
a. true b. false
Context can influence the content, the quality, and the effectiveness of a communication event
Indicate whether the statement is true or false
The group of products on the BCG Matrix that represents products that have a small market share in industries with low growth rates is called dogs.
Answer the following statement true (T) or false (F)