There are several important reasons to study marketing. Name three of these reasons.
What will be an ideal response?
| 1. | Marketing plays an important role in society |
| 2. | Marketing is important to businesses |
| 3. | Marketing offers outstanding career opportunities |
| 4. | Marketing affects your life every day |
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A company reports net accounts receivable of $152,000 on its December 31, 2019 balance sheet. The Allowance for Bad Debts has a credit balance of $20,000. What is the balance of Accounts Receivable?
A) $157,000 B) $152,000 C) $172,000 D) $132,000
Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?
A. Global brands can benefit from country of origin or manufacturer perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge best. B. Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations. C. Changes in packaging and labeling can uphold a brand's image in consumers' minds. D. The color, shape, and graphics of a package or label distinguish one brand from another. E. Package inserts are the primary way the legal requirements for the conveyance of information are satisfied.
The ________ involves developing a good understanding of the individual customer's needs before trying to close the sale.
A. differentiated value approach B. selling formula approach C. prepared sales presentation D. consultative selling approach E. fixed sales presentation
Ozdemir Corporation uses the FIFO method in its process costing system. Data concerning the first processing department for the most recent month are listed below: Beginning work in process inventory: Units in beginning work in process inventory 300? Materials costs$2000? Conversion costs$700? Percent complete with respect to materials 55?%Percent complete with respect to conversion 10?%Units started into production during the month 5200? Units transferred to the next department during the month 4700? Materials costs added during the month$76,800? Conversion costs added during the month$130,800? Ending work in process inventory: Units in ending work in process inventory 800? Percent complete with respect to materials 85?%Percent
complete with respect to conversion 70?%What are the equivalent units for conversion costs for the month in the first processing department? A. 560 B. 5500 C. 5230 D. 4400