Much of the Toyota Production System was based on observation of which American car manufacturer?
a. General Motors
b. Chrysler
c. Ford
d. Chevrolet
c. Ford
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If Janae says to her prospect, "No. Your data is wrong. The Model K2R has a superior engine and will last twice as long as my competitor's model." Janae is using the ________ technique for handling a prospect's objection.
A. dodge B. five-question sequence C. compensation D. boomerang E. direct denial
A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____
a. goods are shipped to a customer's home or office b. consumer concern for privacy is high c. consumer responses to promotions are typically high d. high direct marketing clutter exists
You cannot be held liable for the actions of your agents if the agents are violating your instructions
a. True b. False Indicate whether the statement is true or false
Fruited Plain, Inc, agrees to sell high-quality grain seed to Grange Co-op. Because only half of the quantity ordered is available, Fruited Plain ships a lesser quality seed in twice the amount of the remainder of the order for the same price. Grange Co-op rejects the lesser quality seed. With time for performance not yet expired, Fruited Plain can A) attempt to cure the defect
B) cancel the contract. C) recover the amount of its expected profit plus incidental damages. D) resell or dispose of the seed and hold Grange Co-op liable for any loss.