Which of the following is a quantitative approach to research?
A) observational research
B) online focus groups
C) ethnographic research
D) in-depth interviews
E) marketing surveys
E
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The purpose of MBO is to
A. control subordinates. B. control costs. C. control lower-level management. D. motivate subordinates. E. increase market share and develop synergy.
Clint is a branch manager for a large freight company. He has noticed low morale lately, perhaps because of the cramped quarters, stricter policies, and lack of raises this year. According to Herzberg, Clint should first concentrate on
A. hygiene factors. B. needs for achievement. C. esteem needs. D. motivating factors. E. growth needs.
How many guitars does Ajax need to sell each month to break even? (Round your answer up to the nearest whole guitar.)
Ajax was a professional classical guitarist until a motorcycle accident left him disabled. After long
months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish
guitars. The guitars sell for $800, and the fixed monthly operating costs are as follows:
Ajax's accountant told him about contribution margin ratios, and Ajax understood clearly that for every
dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) 5 guitars
B) 3 guitars
C) 7 guitars
D) 8 guitars
Rent, electricity, and executive salaries are examples of ________
A) fixed costs B) variable costs C) accumulated costs D) total costs E) marketing costs