When working with an object, which of the following is recommended?
a. Pass the object around so people can see it better.
b. Be sure the audience can see the object.
c. Show the object at any point in the speech.
d. Let the object “speak for you and itself” when showing it.
Answer: b
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The diffusion cycle:
a. helps explain a public's response to persuasive information in a situation that requires behavioral change.. b. replaced the two-step flow theory as the dominant communication theory c. describes what happens when messages from one culture are "exported" to other countries and cultures without sufficient research. d. involves researching the biggest questions first, then diffusing down to the smaller, more specific questions.
Which of the following is a dynamic, interactive process for the transmission of information among politicians, the news media, and the public?
a. strategic communications b. political communications c. public affairs d. government relations
Mara's goal is to express her support and encouragement to Clay, who is going through a hard time at home. She needs to ensure that her
A) support is primarily in the form of listening. B) verbal messages convey her support, even if her nonverbal ones don't. C) nonverbal messages convey her support, even if her verbal ones don't. D) nonverbal messages express the same sentiments that she conveys verbally.
________ is a technique for generating ideas that allows for free-association
Fill in the blank(s) with the appropriate word(s).