Overall spending for online ad campaigns worldwide is lower than for television
Indicate whether the statement is true or false
FALSE
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The two types of output measures used to evaluate sales force performance are:
A) orders and accounts. B) time efficiency and sales calls. C) sales calls and expenses. D) orders and expenses.
Management always uses journal entries to commit fraud because they are not reviewed by auditors
a. True b. False Indicate whether the statement is true or false
One disadvantage of using the social return on investment measure process is that ______.
A. a cost–benefit analysis cannot be made B. the analysis process is resource intensive C. it cannot be used to measure intangible information D. the data cannot be reported on the Internal Revenue Service Form 990
_____ is the creation of a large computerized file of customers' and potential customers' names, profiles, and purchase patterns.
A. Electronic targeting B. Sampling procedure specification C. Database marketing D. Competitive data mining E. Consumer behavior marketing