Demand forecasts and market intelligence inputs are fed to sales and operations plans by the ______ department.
A. marketing
B. human resources
C. finance
D. operations
A. marketing
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For most companies, logistics costs typically represent ______.
A. between 10% and 35% of gross sales revenues B. between 10% and 35% of net sales revenues C. between 35% and 45% of gross sales revenues D. between 35% and 45% of net sales revenues
The recommendations of the Winter Commission (National Commission on the State and Local Public Service) are remarkably relevant today and continue to be promoted. What are the major recommendations?
What will be an ideal response?
Which of the following best captures the type of decisions that are made at the strategic marketing level?
a. Identify six strong market segments and pursue all equally. b. Develop a position statement that clearly illustrates the value proposition for the product and identify target markets accordingly. c. Quickly secure advertising spots in the journals with the highest readership. d. Decide to price the product using the cost-pricing method. e. Collect market research to identify key trade shows.
_____ occurs when customers purchase new technologies to replace older technologies.
a. Technology cycles b. Technological substitution c. S-Curve Pattern of Innovation d. Innovation Streams e. Technological Discontinuity