Anar congratulated her staff when the team received an industry award for their project, and also sent a companywide e-mail announcing it. Here, Anar is using her ______ power.
A. personalized
B. reward
C. coercive
D. expert
E. referent
B. reward
Reward power, which all managers have, is power that results from managers' authority to reward their employees. Rewards can range from praise to pay raises, from recognition to promotions.
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In an activity-based costing (ABC) system, what should be used to assign departmental manufacturing overhead costs to products produced in varying lot sizes?
A. Multiple cause-and-effect relationships. B. A product's ability to bear cost allocations. C. Relative net sales values of the products. D. A single cause-and-effect relationship.
Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition
The marketing program is most likely designed to appeal to which of the following demographic groups? A) Generation X B) Millennials C) Echo Boomers D) Silent Generation E) Lost Generation
Describe the various types of selection tests.
What will be an ideal response?
Describe the three characteristics that advertising appeals should have?
What will be an ideal response?