Perception involves selection, organization and interpretation

Indicate whether the statement is true or false


True

Communication & Mass Media

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Which of the following personal characteristics is most likely to prevent you from thinking critically about a topic?

A. egocentrism B. compassion C. curiosity D. determination

Communication & Mass Media

Ekman and Friesen have identified six primary emotions displayed by the face; one of those basic emotions is jealousy

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness

b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.

Communication & Mass Media

Each of the following is a purpose of informative presentations EXCEPT: 

A. Create information hunger. B. Help the audience understand the information. C. Help the audience remember the information. D. Persuade the audience to take action.

Communication & Mass Media