What things should one consider in wording survey questions?
What will be an ideal response?
Use language that is appropriate and understood by the public for whom the survey is intended.
Questions have to be explicit with clearly understood meanings. Use words that have clear and
specific meanings. The shorter the questionnaire, the more likely people will participate and
complete it. Avoid bias in the wording or ordering of questions. Don't ask objectionable questions.
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Which of the following is a reason why a foreign country might hire a U.S. public relations firm to conduct public relations efforts on its behalf in America?
A) advance political objectives B) advance the country's commercial interests C) assist in communications in English D) help modify laws and regulations inhibiting the client's activities in the United States E) all of the above
In the effort to revitalize its image, IBM used the tactic of having supercomputer Watson compete on the TV show Jeopardy to achieve which of the following objectives?
A) Generate awareness of the event B) Use the event to connect directly with thousands of business and technology leaders C) Reach 500,000 views of both the Watson website and videos D) All of the above E) None of the above
Specific communication behaviors that contribute to unproductive interpersonal conflict include all of the following EXCEPT:
A) ?disconfirmation. B) ?hostile mindreading. C) ?asking questions for clarification. D) ?self-summarizing. E) ?offering counterproposals.
Effect size is the probability of rejecting the null hypothesis when it is false
Indicate whether the statement is true or false.