Screening criteria should be in quantitative form-based on factors such as profit and expected sales-so that they are objective and not subject to qualitative judgments and interpretations by different managers.
Answer the following statement true (T) or false (F)
False
The product-market screening criteria include both quantitative and qualitative components. Screening criteria summarize in one place what the firm wants to accomplish; thus, marketing decisions are not just made or accepted based on intuition and gut feel.
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Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and
high-speed wireless access. A) product-development B) market-penetration C) diversification D) market-development E) conglomerate
Which component below is an internal force for change discussed in the textbook?
A. social and political pressures B. organizational restructuring C. technological advancements D. customers demographic characteristics
Sylvia draws a check on ABC Bank payable "to the order of Ann Smith." Ann indorses it and deposits it in her account at First Bank. First Bank is a:
a. drawee bank. b. payee bank. c. depositary bank. d. payor bank.
Which of the following statements about the Kyoto Protocol is true?
a. It set quantitative targets for the reduction of greenhouse gases. b. It supplemented the 1992 UN Framework Convention on Climate Change. c. It was approved by the United States in 2001. d. Both a and b