If investors anticipate that interest rates will fall, they
A. should buy bonds.
B. should sell bonds.
C. should buy shares in money market mutual funds.
D. should take no action.
Answer: A
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Mini-Case Question. Since many of Vincent & Rankine's consumer products are products used every day to satisfy customer needs, the company advertises frequently
However, the cost of advertising has increased dramatically over the years and V&R is concerned about the potential for copy wear-out and customer irritation due to overexposure. The company decides to address this situation by using alternating exposure periods. The firm advertises its products over a 4-week exposure, and runs its advertisements in alternating 4-week periods. In this example, Vincent & Rankine uses which of the following strategies? A) a heavy-up message frequency strategy B) a pulsing message frequency strategy C) a pull communication strategy D) a push communication strategy E) a diversification strategy
The theory that to obtain a higher return on its investment, a firm will transfer its superior knowledge to a foreign subsidiary that it controls, rather than sell it in the open market is known as
A. internalization theory. B. eclectic theory. C. strategic behavior theory. D. dynamic capabilities theory. E. internationalization theory.
In which of the following cases do federal courts have exclusive jurisdiction?
A) cases involving sales and lease contracts B) federal question cases C) suits against the United States D) diversity of citizenship cases
Change can be disruptive; therefore, good leaders must
a. avoid change. b. plan for it. c. avoid discussing it with followers. d. none of these choices.