What factors should be considered when selecting the appropriate capacity cushion? How does the choice of capacity cushion relate to other decisions in operations management? To other functional areas?
What will be an ideal response?
The appropriate size of the capacity cushion varies by industry. Large cushions are necessary when future demand is uncertain, resource flexibility is low, product mix changes, uncertainty exists regarding suppliers, and employee absenteeism and penalty costs for overtime and subcontracting exist. Small-capacity cushions reduce costs and expose problems in the system. Capacity cushions are linked to competitive priorities, quality management, capital intensity, resource flexibility, inventory, scheduling, and location. Obviously, many of these decisions cut across functional boundaries.
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Successful ethnic marketing requires:
A) hiring ethnically-owned marketing and advertising agencies B) translating English speaking ads into Spanish or native language of the ethnic group C) understanding the various ethnic groups and writing marketing communications that speak to their specific values and cultures D) using ethnically-owned media outlets
Ambush marketing occurs when a brand attempts to associate itself with a major event, such as the Olympics, without being an official sponsor of the event
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De?nitions involve clarifying technical or complex terms that may not be familiar to the audience
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Input controls are programmed procedures that perform tests on master file data to ensure they are free from errors
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