This research considers neighborhood characteristics by zip code
a. geodemographic
b. psychographic
c. demographic
d. focus groups
e. call-out
a.
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The programming innovator who created the all-news radio format was
A) Edward R. Murrow. B) Gordon McLendon. C) Garrison Keillor. D) Walter Cronkite.
What is the essence of media relations work?
a. PR practitioners communicating with journalists b. organizations controlling their messages c. editors developing stories d. reporters developing sources
Maja is not one to make demands of her employees. Instead, Maja tends to create rules that are not so concrete and do not require her to go through several layers of the organizational chart to have her rules followed. Maja is MOST likely to be employing which theoretical framework?
A. self-control theory B. expectation violations theory C. uses and gratifications theory D. organizational identification and control theory
The phrase “Mexico is a huge city in the mountains inhabited by millions of
people” uses denotative language. Indicate whether the statement is true or false.