A regression analysis between sales (in $1000) and advertising (in $) resulted in the following least squares line: y = 80,000 + 5x. This implies that an:
a. increase of $1 in advertising is expected to result in an increase of $5 in sales.
b. increase $5 in advertising is expected to result in an increase of $5,000 in sales.
c. increase of $1 in advertising is expected to result in an increase of $80,005 in sales.
d. increase of $1 in advertising is expected to result in an increase of $5,000 in sales.
D
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The purpose of strategic control is to ________
A) examine whether the planned results are being achieved B) examine where the company is making and losing money C) evaluate and improve the spending efficiency and impact of marketing expenditures D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels E) understand the efficiency of the sales force, advertising, sales promotion, and distribution
Which of the following elements is NOT included in an Internet survey system?
A) questionnaire design B) web server C) database D) data delivery program E) pre-programmed incentives
A salesperson on ________ earns the same amount regardless of how he or she spends time.
A. a bonus plan B. a straight salary C. commission pay D. a combination plan E. an incentive plan
People who believe in the _____ judge according to time-and-place ethics.
A. virtue theory B. deontological theory of ethics C. utilitarian theory D. theory of moral relativism E. casuist ethical theory