People who believe in the _____ judge according to time-and-place ethics.
A. virtue theory
B. deontological theory of ethics
C. utilitarian theory
D. theory of moral relativism
E. casuist ethical theory
Answer: D
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Identify the approach that uses friends and neighbors as the sales force
A) direct sales B) telemarketing C) direct-mail marketing D) sales promotion
Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?
A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs. B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place. C) ROMI tends to lead managers toward a more long-term decision perspective. D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance. E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.
Which of the following is NOT a strategic question one would want to answer in preparing a winning website?
A) How will we update HTML language? B) How will we track use? C) How interactive will it be? D) How will we enhance design?
Which of the following defenses may be raised by an accountant under Section 11 of the 1933 Securities Act?
a. Privity and due diligence. b. Privity, but not due diligence. c. Due diligence, but not privity. d. Neither privity nor due diligence.