_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase
a. Retail channel omnification
b. Click-and-collect
c. Shopper marketing
d. Mass customization
ANSWER: c
Shopper marketing is an emerging trend that employs market data to best serve customers as they prepare to make a purchase. Shopper marketing focuses on understanding how a brand's target consumers behave as shoppers in different channels and formats.
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Answer the following statement true (T) or false (F)
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A. product cost versus true value. B. retail cost versus wholesale cost. C. net profit. D. selling cost versus selling price. E. average markup.
Which sentence expresses numbers correctly?
A) The meeting will be held on Monday at eleven a.m. B) The meeting will be held on Monday at 11 a.m. C) The meeting will be held on Monday at 11 a.m. in the morning.
Which of the following best describes how e-mail contracts are viewed under the law?
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