Brand equity can be built by linking the brand to sources, such as channels of distribution as well as to

other brands.

Indicate whether the statement is true or false


TRUE

Business

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Sales managers use sales reports, personal observations, and customer surveys to assess the performance of sales-force members

Indicate whether the statement is true or false

Business

Briefly describe the following:

a. common-law marriage b. Marvin marriage c. domestic partnership d. civil union e. covenant marriage

Business

Which of the following statements best describes the typical target market?

A. A target market will remain stable over time, including the same group of consumers. B. Target markets change over time as consumers drop in or out of the market, and as tastes change. C. Target markets are not strongly affected by changes in the external environment. D. Target markets only change when the features and benefits of the product offering change. E. Target markets cannot be specifically defined according to age, income, or location because these factors are continually changing

Business

A buyer who is unable to obtain financing consistent with the contract terms is still a ready, willing, and able buyer

Indicate whether the statement is true or false

Business