Brand equity can be built by linking the brand to sources, such as channels of distribution as well as to
other brands.
Indicate whether the statement is true or false
TRUE
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Sales managers use sales reports, personal observations, and customer surveys to assess the performance of sales-force members
Indicate whether the statement is true or false
Briefly describe the following:
a. common-law marriage b. Marvin marriage c. domestic partnership d. civil union e. covenant marriage
Which of the following statements best describes the typical target market?
A. A target market will remain stable over time, including the same group of consumers. B. Target markets change over time as consumers drop in or out of the market, and as tastes change. C. Target markets are not strongly affected by changes in the external environment. D. Target markets only change when the features and benefits of the product offering change. E. Target markets cannot be specifically defined according to age, income, or location because these factors are continually changing
A buyer who is unable to obtain financing consistent with the contract terms is still a ready, willing, and able buyer
Indicate whether the statement is true or false